Peyton Paul Assignment 3 Ramp

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Assignment 3 for DIG4780C Note to Student: To complete this assignment successfully, read all instructions carefully and follow them closely. Objectives: * Develop your critical thinking skills through analysis of a case study * Demonstrate an understanding of the principles of digital marketing * Apply theoretical concepts to real-world scenarios Case Study: Read Chapter 7 in the course textbook and analyze the case study on page 247. Answer the following questions in 500 words or less. 1. What are the key factors that contributed to the success of the company's social media campaign? 2. How did the company use content marketing to engage with its target audience? 3. What role did influencer marketing play in the company's overall strategy? Submission Guidelines: * Submit your assignment as a Word document or Google Doc * Include your name, student ID, and assignment title on the cover page * Use 12-point Times New Roman font and double-spacing throughout * Proofread carefully to ensure grammar, spelling, and punctuation are accurate Grading Criteria: * Content (40 points): Depth of analysis, relevance to case study, and accuracy of information * Organization (20 points): Clarity of writing, logical flow of ideas, and effective use of transitions * Mechanics (20 points): Grammar, spelling, punctuation, and formatting * Creativity (20 points): Originality of thought, insight, and critical thinking Submission Deadline: This assignment is due on Friday at 11:59 PM. Late submissions will incur a penalty of one grade level per day. Note to Instructor: Please review the submission guidelines carefully before grading assignments. If you have any questions or concerns, please contact me via email.